The King’s Trust Awards 2026 — Highlight Reel
Client: Mariam Musa x The King’s Trust
Location: London
Role: Videographer / Editor
Location: London
Role: Videographer / Editor
Captured and edited a fast-paced highlight reel covering Mariam Musa hosting a TikTok Live on the red carpet at The King’s Trust Awards 2026.
The focus was to document the energy of the event in a polished, social-first format — combining red carpet arrivals, live audience interaction, behind-the-scenes moments, and key celebrity interactions into a dynamic recap designed for short-form digital platforms.
The final edit balanced premium event coverage with engaging vertical storytelling tailored for social media audiences.
Deliverables:
Event highlight reel
Short-form vertical edits for social platforms
Red carpet and behind-the-scenes coverage
MYST DRINK — “Unpack The Night”
Talent: N/A (Product-led)
Location: Hotel Room. Role: Creative Director / Videographer / Editor
Talent: N/A (Product-led)
Location: Hotel Room. Role: Creative Director / Videographer / Editor
A social-first campaign created for MYST DRINK after an on-set pivot. The original artist-led shoot fell through, so the concept was reworked in real time to focus entirely on the product.
In collaboration with MYST’s marketing manager, we developed “Unpack The Night”. A narrative following a branded suitcase that magically opens to reveal MYST bottles, travelling from a hotel room to a rooftop party. VFX and AI-assisted animation was used to bring the suitcase to life.
Deliverable: 9:16 Reel + 1:1 cut
Usage: Organic social across MYST platforms
Usage: Organic social across MYST platforms
Channel 4 — “Most Likely To”
Talent: Mariam Musa & Adeola Patronne
Location: IMPRNT Studio, East London
Role: Videographer / Creative Producer
Location: IMPRNT Studio, East London
Role: Videographer / Creative Producer
A social first campaign produced for Channel 4’s digital platforms, spotlighting influencer and presenter Mariam Musa alongside Adeola Patronne.
The brief was to capture their authentic friendship and humour through a “Who’s Most Likely To” format — a fun, conversational setup exploring modern dating, red flags, and relationship culture.
The brief was to capture their authentic friendship and humour through a “Who’s Most Likely To” format — a fun, conversational setup exploring modern dating, red flags, and relationship culture.
I sourced and secured the East London studio location, handled all production logistics, and directed the shoot to ensure a relaxed but premium on-camera energy. The final edit was delivered in a short-form vertical format optimised for social engagement.
Deliverable: 1x Instagram Reel on @itamariammusa
Usage: Organic + optional paid media usage on Channel 4 channels
Usage: Organic + optional paid media usage on Channel 4 channels
Instagram Story – Oscars 2025 x ITV (Mariam Musa)
As part of the campaign rollout, we also created a 10-second Instagram Story to complement the main ad. It opened with Mariam turning on her TV, followed by candid, cozy reactions as she watched the Oscars from home.
A VFX-enhanced scene showed a wine glass “filled” digitally, with an Oscar placed beside it—subtly reinforcing the idea that she’s a star too. The final screen directed viewers to watch live on ITV1 and ITVX.
This quick, creative piece extended the narrative and gave the brand an engaging way to connect across formats.
Mariam Musa x ITV: Oscars 2025
For this ITV Oscars ad, we created a 35-second Instagram reel with Mariam Musa that blends everyday glam with red carpet fantasy.
Shot in a hotel-style setting, Mariam gets ready—makeup, jewelry, confidence. Then, with a cinematic VFX twist, she steps out onto a red carpet, flashing lights and paparazzi in full effect. The reveal? She’s still at home, remote in hand: “We all know the stars watch the Oscars from home on ITV.”
The ad received over 5,000 positive comments and proved how impactful short-form storytelling can be.
Twiss Up Rebrand AD
WhatsApp Avatar AD - Mariam Musa